Observed career paths · marketing

Where does a Marketing Manager go next?

14 observed directions, from real career histories. Percentages are the share of people who made each move; the count is how many careers each number rests on. This is the generic map. No aspiration, no filler.

Management path
Senior Marketing Manager+27% typical comp change · ~3.0y typical
60% of observed moves out of Marketing Manager go here (4,200 careers)
leadership branchconfidence high4,200 careers92% of observed exits move upward from there
Director of Marketing+71% typical comp change · ~3.0y typical
20% of observed moves out of Marketing Manager go here (1,400 careers)
leadership branchconfidence high1,400 careers93% of observed exits move upward from there
Senior Account Executive+48% typical comp change · ~4.0y typical
7% of observed moves out of Marketing Manager go here (480 careers)
leadership branchconfidence moderate480 careers100% of observed exits move upward from there
Higher-growth opportunity
VP Marketing+144% typical comp change · ~6.0y typical
reachable via Senior Marketing Manager. 14% joint share of observed careers
executive stepconfidence high1,400 careers100% of observed exits move upward from there
Chief Marketing Officer+274% typical comp change · ~6.0y typical
reachable via Director of Marketing. 5% joint share of observed careers
executive stepconfidence high1,400 careersno observed onward moves above the evidence floor
VP Sales+184% typical comp change · ~7.0y typical
reachable via Senior Account Executive. 2% joint share of observed careers
executive stepconfidence moderate480 careers100% of observed exits move upward from there
Career pivot
Operations Manager+0% typical comp change · ~4.0y typical
7% of observed moves out of Marketing Manager go here (460 careers)
pivotconfidence moderate460 careers81% of observed exits move upward from there
Account Executive+16% typical comp change · ~4.0y typical
7% of observed moves out of Marketing Manager go here (460 careers)
pivotconfidence moderate460 careers88% of observed exits move upward from there

What this page can’t know: which of these fit you. Your skills change the overlap, your record changes the difficulty, your priorities change the order. One question. What do you do today?. And this map becomes yours.

See your version of this map →
Where does a Marketing Manager go next? · Startline