Observed career paths · marketing

Where does a Senior Marketing Manager go next?

7 observed directions, from real career histories. Percentages are the share of people who made each move; the count is how many careers each number rests on. This is the generic map. No aspiration, no filler.

Typical advancement
Director of Marketing+34% typical comp change · ~3.0y typical
69% of observed moves out of Senior Marketing Manager go here (4,200 careers)
progressionconfidence high4,200 careers93% of observed exits move upward from there
Specialist path
VP Marketing+92% typical comp change · ~3.0y typical
23% of observed moves out of Senior Marketing Manager go here (1,400 careers)
executive stepconfidence high1,400 careers100% of observed exits move upward from there
Higher-growth opportunity
Chief Marketing Officer+193% typical comp change · ~6.0y typical
reachable via Director of Marketing. 16% joint share of observed careers
executive stepconfidence high1,400 careersno observed onward moves above the evidence floor
Director of PMO+28% typical comp change · ~7.0y typical
reachable via Senior Project Manager. 8% joint share of observed careers
progressionconfidence moderate480 careers0% of observed exits move upward from there
Director of People+27% typical comp change · ~7.0y typical
reachable via Director of Marketing. 2% joint share of observed careers
progressionconfidence moderate210 careers93% of observed exits move upward from there
Adjacent career
Senior Project Manager-5% typical comp change · ~4.0y typical
8% of observed moves out of Senior Marketing Manager go here (480 careers)
lateralconfidence moderate480 careers100% of observed exits move upward from there

What this page can’t know: which of these fit you. Your skills change the overlap, your record changes the difficulty, your priorities change the order. One question. What do you do today?. And this map becomes yours.

See your version of this map →
Where does a Senior Marketing Manager go next? · Startline